What is email marketing
Email marketing made simple. What it is, how it works, where to use it?
E-mail marketing is one of integral parts for any business today. Whether you have a plan for it or no – product updates, news updates or just birthday greeting messages are considered to be part of email marketing. It is cheap, efficient and the fastest way to get your message to your target audience. AND it is proven that email marketing has the highest ROI out of any of marketing channels right now.
Email marketing definition in more technical terms is well explained by WikiPedia.
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
- sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business
- sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately
- adding advertisements to e-mails sent by other companies to their customers, and
- sending e-mails over the Internet, as e-mail did and does exist outside the Internet
Why to use email marketing for your business?
It’s easy to reach masses of potential customers just by one click! Instant response gives you flexibility and measurable results. To get the best out of every single email you send to your clients, it has to be unique.
Usual email advertising is boring and tasteless. Nowadays, it’s important to serve your product or service as interesting and exciting as possible! Email today is no longer limited to plain-text, you can add exciting videos, sliding pictures etc. Finally, any online business is loosing valuable customers or potential clients by not exploiting their lists. Your product can be reached just by one click! click- click!
Email marketing basics. What it is, how it works, where to use it?
Of all the online media channels email marketing it is the channel that basically covers all the aspects of marketing that you can think of. It is about sending the RIGHT MESSAGE to the RIGHT PERSON at the RIGHT TIME via the right media, an there is no other online media that has that marketing spectrum that email marketing does.
Today e-mail marketing is an integral part of every business online and considered to have the highest ROI out of all media communication channels available. It is cheap, measurable and progressive way of advertising.
Success of any business online or offline relies on maximising sales while minimising expenses and email marketing allows you to do both.
A successful and well executed email marketing campaign will help your company:
- Increase Sales Conversion
- Generate Repeated Sales
- Up-sell and Cross-sell Products or Services
- Receive Feedback from your Customers
- Encourage your Web Users to Make Offline Purchases
How it works?
3 basic steps in email marketing process:
- Collecting and building your customer database or list.
Simplex Interactive offers you easy way to import your existing clients or implement Web Signup Forms on your website.
- Preparing Email Campaign - design engaging email template with your own brand identity.
Simplex Interactive can design your own unique email template if needed.
- Analyzing the email campaign data, refining and improving for best results.
Simplex Interactive provides real time reports and information on your email Opens, Bounces, Clicks and more.
Who can and should use e-mail marketing solutions?
Individuals and bloggers — collect email addresses of your website visitors and build relationships with automated email campaigns or send updates on your blog posts, industry news etc.
Small to big size companies — plan quality email campaigns, track & analyze results, build custom reports and most importantly increase your sales.
We have some examples of why Simplex Interactive is the best email marketing solution for your business
A successful e-mail marketing campaign needs the right knowledge accompanied by the right tools. Create your first e-mail campaign today. Simplex Interactive can help you to jump start you business.
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Let Simplex Interactive do the hard work - design your own unique and personalized email template, set up your contact list and even send out your first email campaign!